running and set up of contextual advertising for «Snabzhenie Vostok» OOO​​

«Snabzhenie Vostok» company supplies special equipment and supplements.

It has a warehouse of supplements for SHANTUI, ZOOMLION, KOMATSU.​

Geography: Russia, Russian-speaking audience around the world. ​

Goal:
- to bring the flow of leads from search advertising on Google and Yandex.
Tasks:
  • - development of landing page according to the needs of the targeted audience;
  • - set up and optimization of advertising campaigns;
  • - ads evaluation and reporting on the number of leads from the site.
Targeted audience:
Mainly men 30+ with a leading position, working in construction sphere.
Problems:
  • - High rates at the search auction, the desire of competitors to be on the first line;
  • - impossibility to integrate into B2B communication, a large contribution of direct sales.
Solution:
  • - optimization of rates on target action, refusal of competition for position;
  • - remarketing advertising campaigns to help direct sales;
  • - media advertising campaigns for audiences similar to those people who downloaded the price.
Unexpected problem:
  • - fraud from India despite the restriction on the Russian language (the country is excluded).
Office:

Vladivostok, Zhigura street 26,
1th floor, office 101

Working hours:

Mon-Fri
10:00 - 19:00