THE AD OBJECTIVE
Is to attract participants to GALAXY MARATHON 2019 among residents of Russia (Far East, Moscow and Saint Petersburg), North China, Hong Kong, South Korea and Japan (urban population only) with targeted, contextual and digital display advertising since 1 June 2019 to 22 September 2019
TOOLS
- Instagram
- Facebook
- Vkontakte
- Google Display Network
- Yandex Advertising Network
- Yandex Search
- Google
PERFORMANCE RANKING
On galaxymarathon.com we have set codes to monitor users’ behavior on the site. It was important to track specific user clicks to
russiarunning.com for completing the marathon registration form.
We have received 2697 clicks to complete the form from users who visited the site from the ad source.
REACH RANKING
All ad tools provide information with the number of people who have seen the advertisement of sports event:
- 585 000 people in Russia
- 55 000 people in South Korea
- 62 000 people in Japan
- 260 000 people in China
- 58 000 people in Hong Kong
SOCIAL NETWORKS RANKING
- 41 000 likes
- 1 200 comments
- 270 reposts
- 4,34 ER*/day
- 430 profile tags
*ERday= (sum of likes + sum of reposts + sum of comments per 24 hours)/number of followers
RESULTS
The cost of target audience capture in different countries
Distribution of requests by countries
WEBSITE VISITORS’ BEHAVIOR
Thanks for your attention!
- info@hmedia.pro
- 8 (423) 260 51 60
- hmedia.pro
