Рекламное агентство House media RSCOP – Рекламное агентство House media

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RSCOP

A set of promotional measures
Limited liability enterprise “Regional Society of Car Owners of Primorye”

Goals:

Tasks:

Target group:

Men and women of 18+ using automobiles actively

Range:

Problems:

High competition at the market, many unofficial insurance adjusters
Complicated scheme of paperwork and getting payment form insurance companies
Negative opinions about the company at the market
People are afraid to sign the service contracts at the road. Historically there has appeared a common practice of illegal payment in cash, and new clients are not willing to work legally
There is a fear and unwillingness among people to assert their rights in courts
The service prices exceed the market average level

Solutions

Use mass media (informational items on correct (or “official”) work of insurance adjusters
Active work with the public through social network services (company’s own account, news publics)
Work with feedbacks in the charts and guide books

Acquisition of data into a single Dashboard equipped with synchronization and control of the market activity and business processes.
Appraisal of effectiveness of advertisement campaign: analysis of the cost of attracting clients and analysis of payback forms the leads at various communication channels.
Working out various landing pages, work with different strategies of traffic attraction

Problems found during adjusting the advertisement campaign:

Promotion of several sites competing for the impression (original incorrect settings for the context)
Fraud (click-fraud to reduce our budget by the competitors) which took away 50% of daily advertisement budget and prevented us from showing commercials in the second half of the day

What did we arrive at during our work?

Readjustment of advertisement campaigns in search engines, change of impression strategies
Reducing expenditures for the marketing
Fraud percentage was reduced
Change of pages of companies in charts and guide books brought about the ranking increase and appearance at tops of search engines
Loss of new clients due to improper settings of the telephony

Image:

A whole set of video clips “Have you known that?” was produced to inform the car enthusiasts concerning formalities in case of car accidents
Participation of the president of the society as an expert in news for TV and Instagram city publics
Slogans and new visual contents have been worked out
Instagram account has been updated (visual contents, themes of posting, tendering processes, target, integration into the city news publics)

Complex analytics of the business:

A decision was found on how to increase the revenue at minimal cost (additional sales, controlling return of documents for insurance companies)

Results:

Identification of systematic shortcomings in the work of the company
Reduction of expenditures
Growth of target-oriented requests from the market
Enhancing the image at the market
(information field, recommendations from drivers)

A team is working at promotion including

a marketing expert, internet marketing specialist, analyst, designer, web content manager, account manager.

Market experience of 11 years

Address: Vladivostok Zhigura St., 26A

Business Center “Seven”, office 4-7

Our site: hmedia.pro

Instagram: house_media