Contact us: +7 (423) 260 61 61
Complex work
on Bakkon company promotion
Goals:
  • attraction of small and medium-sized businesses to the company's services on a long-term basis
  • Promotion of online service (ordering a cartridge, calling the specialist through a personal account)
Tasks:
  • Attraction of a targeted traffic
  • optimization and control of the lead processing
Geography:
  • Vladivostok
  • Ussuriysk
  • Nakhodka
Problematics:
  • Difficult search of a targeted audience – B2B segment
  • High lead’s cost
Solution:
Attraction of the target traffic through current customers’ problems (need for cartridge, need for printing equipment repair)
Traffic
  • Landing page to collect applications
  • Contextual advertising
  • GDN/YAN
  • Faprost.ru
Image
  • Production of image commercial
  • Placement in social networks
Analytics
  • CRM connection for convenience and accounting of applications on the landing page
  • Monitoring of competitors
  • Price analysis
  • Stepwise leads’ control
  • Monitoring of incoming calls
Results:
  • Increase of targeted applications
  • Leads’ control – reduction of losses within the company, evaluation of different departments’ work
  • Reducing the lead’s cost
  • Analytic base generation (Collection and systematization of business indicators to analyze the company's work and develop future strategy)
Advantages:
  • Self repayment through rendering of service
  • Possibility of target contact for selling the service on a long-term basis
  • Connecting users to the online service
Interesting fact:
An original strategy of positioning of the online service “Printing equipment care by air” showed unprofitable conversion. The audience is not ready for commercial products that reduce future risks. Companies are ready to pay only in case of the actual problem right now.
After finding this fact we:
  • Changed the strategy
  • Reformatted the landing page
  • Corrected the traffic
  • Updated ads
The main message of the new ads campaign is ”Repair of printing equipment and sale of cartridges”. With the further lid transfer in the right direction it has increased the conversion by times and shown a good result.
Of. 4-7, 26A Zhigura St.,
Business Center Seven, Vladivostok
Our site: hmedia.pro
Instagram: house_media
Also we can offer you:
  • Production of audio ads and commercials;
  • Targeted advertising;;
  • TV advertising;
  • Contextual advertising;
  • Radio advertising;
  • Social media management;
  • Web-design;
  • Development and technical support of the sites;
  • Ad placement on the Internet.
Office:

Vladivostok, Zhigura street 26 a,
4th floor, office 4-7

Working hours:

Mon-Fri
10:00 - 19:00