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Bakkon

Complex work
on Bakkon company promotion

Goals:

attraction of small and medium-sized businesses to the company's services on a long-term basis
Promotion of online service (ordering a cartridge, calling the specialist through a personal account)

Tasks:

Attraction of a targeted traffic
optimization and control of the lead processing

Geography:

Vladivostok
Ussuriysk
Nakhodka

Problematics:

Difficult search of a targeted audience – B2B segment
High lead’s cost

Solution:

Attraction of the target traffic through current customers’ problems (need for cartridge, need for printing equipment repair)

Traffic

Landing page to collect applications
Contextual advertising
GDN/YAN
Faprost.ru

Image

Production of image commercial
Placement in social networks

Analytics

CRM connection for convenience and accounting of applications on the landing page
Monitoring of competitors
Price analysis
Stepwise leads’ control
Monitoring of incoming calls

Results:

Increase of targeted applications
Leads’ control – reduction of losses within the company, evaluation of different departments’ work
Reducing the lead’s cost
Analytic base generation (Collection and systematization of business indicators to analyze the company's work and develop future strategy)

Advantages:

Self repayment through rendering of service
Possibility of target contact for selling the service on a long-term basis
Connecting users to the online service

Interesting fact:

An original strategy of positioning of the online service “Printing equipment care by air” showed unprofitable conversion. The audience is not ready for commercial products that reduce future risks. Companies are ready to pay only in case of the actual problem right now.

After finding this fact we:

Changed the strategy
Reformatted the landing page
Corrected the traffic
Updated ads

The main message of the new ads campaign is ”Repair of printing equipment and sale of cartridges”. With the further lid transfer in the right direction it has increased the conversion by times and shown a good result.

Of. 4-7, 26A Zhigura St.,
Business Center Seven, Vladivostok
Our site: hmedia.pro
Instagram: house_media

Also we can offer you:

Production of audio ads and commercials;
Targeted advertising;;
TV advertising;
Contextual advertising;
Radio advertising;
Social media management;
Web-design;
Development and technical support of the sites;
Ad placement on the Internet.

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