Banner and teaser advertising
Among the other kinds of Internet advertising banners are nearly the most popular way to enlarge the audience of visitors in several times in the shortest terms. What are the peculiarities of banner advertising?
About banners in general
Banner (ad) is a small and often animated picture that attracts users’ attention.
Banners (blocks) are placed on sites with high attendance and contain in its module a link for a necessary site. So clicking the banner the user gets into the page of advertised goods.
What are the advantages of block (banner) advertising?
Due to possibility of setting of target audience like in targeting advertiser can mark out criteria of visitors’ selection and depending on it to offer them one or another product. It can be sex and age signs of visitors and data about their location.
Even though banner advertising already starts working on the Internet, you will be able to correct its design, a way of presentation of information and selection of target audience at any time.
Banner advertising is one of the most profitable ways of promotion due to its multifunctionality. Besides its main function of increasing the number of visitors, banners can raise loyalty to a brand and make it more recognizable.
Banners are an indispensable part of any ad campaign. They profitably add any other promotional tools and unlike other kinds of advertising they primarily create a visual presentation about the brand and then tell us about the product and its advantages.
Banner advertising bears fruits already in some days after its appearance on the Internet. A famous company Hot Wired conducted a marketing research about a productivity of banners and came to the point that a demonstration of the block advertising raises the loyalty of clients by 4% and enlarges a familiarity with the brand by 7%. Companies and brands that recently appeared on the market have more high performance.
What do we offer?
We approach to creating of banners very responsibly. To make them interesting and attracting user’s attention we pay great attention to each stage of creation.
Our team of specialists works as follows:
- We do a marketing research and reveal interests of audience.
- We estimate banners of rivals.
- We come to agreement with you about a future model of ad.
- We place the banner and after it estimate its productivity.
As a rule we need 1-5 workdays for a realization of all these stages.
Oder our banner advertising – ensure your qualitative Internet promotion. Call 244-77-93!
Do you want to arouse Internet users’ interests in your goods without using pressure tools? Teaser advertising was created especially for those people who got accustomed to offering but not forcing clients to buy their products.
What is teaser advertising?
A colorful picture and attention-getting headline that do not tell about a product directly are components of teaser advertising. As a rule such information ads form from preferences of target audience and appear on those sites where the activity of necessary group of users if quite high.
As any other kinds of advertisement teasers are an opportunity for sites to get an additional profit, that’s why owners gladly put up ads on their portals.
How do teasers work?
The work of teaser (ad) conditionally consists of 2 stages:
1 stage: the appearance of the picture that attracts attention and arouses the interest in information.
2 stage: publication of revelation (continuation of the ad). There are the information and address (link), where one can learn details.
What are the advantages of teaser advertising?
A quite low price of one click in teaser advertising allows her owner to economize money for involvement of several promotion tools at once or different ads for chosen target groups.
- Control opportunity
Like in a targeted advertising there is an opportunity to form unique target audience. You should just clarify a type of users who can be interested in your goods and form a necessary audience according to criteria including sex, age, marital status, geolocation, usage of mobile device or PC etc.
- Big coverage of audience
Teaser advertising can boast of 100% coverage of resources of the whole Runet. According to some estimates every day teasers appear more than 1 billion times on different sites; other researchers speak about 30 million of daily clicks on links that stated in ads.
Finally the main advantage of teaser advertising is its masking. Often users pay their attention to appearing ads about purchase and react to it extremely negatively because they prefer to choose independently without ad pressure. Teasers just form an interest with intriguing headline, give the answer to the question and look like harmless news announcements or information articles.
We’ll care that your teaser advertising:
- has the intriguing and memorable headline
- has the colorful and attention-getting picture
- will lead to an ideal selling text.
Teaser advertising is a kind of ad that helps users and does not bore them! Call 244-77-93 to get a detailed consultation!